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The Day Christian’s Changed America

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In this behind-the-scenes, data-based narrative about the 2016 presidential election by George Barna you’ll learn:

Why Donald Trump’s support from conservative Christians rose from 10% to over 90% in less than a year.

The importance of conservative churches and parachurch ministries in mobilizing the conservative Christian vote.

How evangelicals’ support for Trump compared to the backing they gave to previous GOP candidates.

Which Christian leaders and organizations made a noteworthy difference in the election – and how they did it.

The role of technology in an election that placed less emphasis on grassroots campaigning.

Lessons for future elections in our increasingly polarized society.

George Barna, a pollster for four decades with experience at all levels of political battle, conducted more than 50,000 interviews during the course of the campaign season. An award-winning and bestselling author of more than 50 books, he provides a bird’s-eye view of how the electorate – and especially our communities of faith – engaged with the candidates in the most contentious election in modern history.

It’s a story based on the facts, from reliable research. And it’s a narrative you won’t get from the media.

George Barna


George Barna


George Barna has filled executive roles in politics, marketing, advertising, media development, research and ministry. He founded the Barna Research Group in 1984 (now The Barna Group) and helped it become a leading marketing research firm focused on the intersection of faith and culture before selling it in 2009. George has directly served several hundred parachurch ministries, thousands of Christian churches, and many other non-profit and for-profit organizations as well as the U.S. military. He has also been a pollster in three presidential campaigns.

He currently serves as the Executive Director of the American Culture and Faith Institute (a division of United in Purpose), and is President of Metaformation, a faith development organization.

Barna has written more than 50 books, mostly addressing national trends, leadership, spiritual development, church dynamics, and cultural transformation. They include New York Times bestsellers and several award-winning books. His works have been translated into more than a dozen foreign languages. He has sold more books based on survey research related to matters of faith than any author in American history.

His work is frequently cited as an authoritative source by the media. Barna has been hailed as “the most quoted person in the Christian Church today” and has been named by various media as one of the nation’s most influential Christian leaders.

A frequent speaker at ministry conferences around the world, he has been on the faculty at several universities and seminaries, and has served as a pastor of a large, multi-ethnic church as well as a house church, and has helped to start several churches.

After graduating summa cum laude from Boston College, Barna earned two Master’s degrees from Rutgers University and received a doctorate from Dallas Baptist University.

George and his wife Nancy attended high school and college together before marrying in 1978. They have three adopted daughters and one grandchild, live on the central California coast, and attend Mission Church in Ventura. He enjoys reading, music, rooting for the Yankees and Lakers, and relaxing on the beach.


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